I was musing in a post the other day about the branding of
baking soda. The box was on the counter, because I had to remind myself, or my
husband, to pick up more. Even though it is a cleaner, the symbol of the arm
and hammer was just a little too industrial for my liking. I was also not very
fond of their choice of orange as a company colour. It has overtones of prison
uniforms and well, enough said.
OK, the symbol and the colour just got bigger. My husband
remembered to pick up baking soda on Saturday. However, he didn’t just buy one
of those small little boxes that fit in the fridge or on a shelf in the cupboard, for the few
times that you need it for baking. No, he bought the giant economy sized
package, which is the size of a small cereal box!!
Nothing says cleaning more than two kilos of bicarbonate of
soda. Now I don’t have to use it sparingly!!! I can just shovel it into sinks,
tubs and basins with gay abandon – when has cleaning been this much fun!! You
see I really have gone mad with Cabin Fever!!
In fact, I immediately went into a cleaning frenzy. My first
target was the fridge. I turned it off, emptied out the food, took out every
rack and bin and scrubbed the interior. Next, I cleaned each rack and bin,
before putting it back in place. Finally, I threw out old dressings, sauces
and everything else that was past its best before date, as I restocked the
shelves and drawers. I even cleaned the freezer. What a catharsis! I still may be a little mad, but, I am cleaner
and happier.
Ironically, I didn’t use an ounce of baking soda. I will
though, when I soak the oven racks, while I clean the oven. Then it’s on to the
dishwasher. Now, I know that you can use baking soda to clean an empty
dishwasher. In fact according the box – it’s bigger now so there is more
information - I can -
1.
Use it with a septic tank – don’t have one.
2.
Use it to clean silver – don’t have any
3.
Use it to maintain my swimming pool – don’t have
one
4.
Use it in the bathtub to soften my skin. Hmmm
then I would have to forgo my shower.
Maybe I’ll just let the kids make a volcano or two. Or I
could go on the internet and look up a few more uses for baking soda. This might take the rest of the day. Now who said that Arm and Hammer was just about
cleaning – maybe it’s more about how to brighten a cold grey winter’s day.
Perhaps their symbol should be a ray or two of sunshine. Then they could change
the colour of the box to yellow and voila – put the sparkle back into cleaning.
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