I was reading today in the business section of one of our local papers about a small business that started in the 1990's, as a provider of guided "extreme biking" vacations. Things struggled along as most of these market specific companies do...or as my husband would say - went for the lifestyle - stayed for the bankruptcy, until they positioned themselves on facebook.
Well, they do, do amazing "things" - rides through mountains - Peru, Utah, Slovenia, Patagonia and other fantastic places. OK, I am not into extreme biking, although I am always in awe of Lucy Neatby who biked the Cabot Trail - I drove it.
Anyway, this blog is not about exercise; it's about the naming of a company. I just love their name - "Sacred Rides". It has raised their passion - cycling to the level of the divine.
Could we apply this to knitting? Could you call a yarn store - Sacred Skeins or Etherial Ewes? I will stop at Holy Socks (Batman). How do you condense a passion into a few words which impart that intense feeling to the world.
Here is their website, in case you've had a breech of sanity - Sacred Rides.
Now where are my UFO's - well they are out of this world!!!